TrueNYC - Where Ideas and Entrepreneurs Meet 

Why We Started TrueNYC
• The simple fact is that nothing like this exists! While there are many books, magazines, and websites tailored to starting a business, there is nothing that focuses on guidance from NYC entrepreneurs.
• The feature of watching interviews makes learning more enjoyable then just reading another article on the topic.

Our Goal
• TrueNYC targets those individuals who would like to start a business in New York City, but need some guidance.
• In addition, individuals who have already started their own business can learn from listening to other successful entrepreneurs.
• The hope is that you can use this advice on your road to success.

Visit Us
• We are located at 61 Broadway right accross from the New York Stock Exchange. Feel free to call our offices at 646-316-2182 or email at

Team Bios

David SchnurmanDavid Schnurman CEO & Executive Producer

David Schnurman's love for entrepreneurship started at a young age. He has always enjoyed reading biographies of history's top entrepreneurs in the hopes of learning from their successes. He becomes inspired when meeting new people and learning about their backgrounds and careers.

After working several years in the Internet Advertising industry, David attended New York Law School and received his J.D. in May 2006. During his second year, David founded TrueNYC in order to share his passion with the rest of the world. David has become very active in the NYC entrepreneur community including being on the planning committee of the NYU Entrepreneurship Conference and a speaker at Bank of America's Young Entrepreneurship Expo. In addition to TrueNYC, David is a partner in, a leading provider of online continuing legal education.

David also has a love for adventure and discovery. He has trained to solo Paraglide in the Colorado Mountains, learned to skydive, and has taken flying lessons. David grew up in Park Slope, Brooklyn and currently lives in midtown Manhattan with his wife Kelli.
Contact David

View Video -- David explains the purpose behind TrueNYC

Raj Khairam - Video Editor

Raj Khairam is currently a Financial Economics major with a minor in Cinema at SUNY Binghamton University. He enjoys movies, video games, anime, comics, and several other areas of geekdom. He has made a dozen short films and is currently TrueNYC's resident editor.
Contact Raj

Jeff ZiglerJeff Zigler - Assistant Producer/ Business Development

In true entrepreneurial style, Jeff has always tried to diversify and educate himself. At the age of 24, he has had experience in the fields of law, investment banking, upper- and mid-level corporate management recruiting, and healthcare. He worked full-time as a Professional Recruiter while earning a business degree from the University of Texas, graduating in 2004. Jeff currently attends law school in Manhattan, and intends to continue implementing his entrepreneurial spirit in his law practice.
Contact Jeff

Kelli KalimiKelli Kalimi - Director, Young Entrepreneurs Program

Kelli Kalimi is a Licensed Clinical Social Worker and received her Master's degree from Columbia University. Since 2002, she has been working in the Liver Transplant Department at Mount Sinai Medical Center. Kelli's love for children and learning has led her to work on the establishment of a unique after school program where TrueNYC facilitators will help children to think and act like an entrepreneur. The goal is to teach children things they will not learn in school!
Contact Kelli

Dadrea HeronDadrea Heron - Assistant Producer

Dadrea Heron, a graduate of the Toronto Film School, recently moved to New York to pursue her career in film and television. She has a strong background as a Assistant Director on several large scale productions and is currently applying these skills to help entrepreneurs achieve success through TrueNYC.
Contact Dadrea


Featured Entrepreneur
Ben SturnerBen Sturner
Ben Sturner, President and Founder of The Leverage Agency, is a leader in sports and branded entertainment sponsorship.  The firm builds brand equity ... Watch Interview

Recent Interviews
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Vikas Khanna, Executive Chef of Purmina Restaurant
Steve Hindy, COO and Founder of Brooklyn Brewery

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