The corporate brand is among the most value elements of a company. The corporate brand is not only the first impression made to potential clients but it is also a key motivational tool for your employees.  
Many entrepreneurs feel that they are two small and don't have the resources to develop a corporate brand. This notion is purely Wrong!

They key steps in developing a corporate brand are:  1) Determining how you want to position your company;  2) Building the brand;  3) Implementing the brand;  4) Brand Consistency.

Step 2: Building the Brand
Once you have begun to think about factors in development of the brand small business should engage a firm that specializes in brand and identity development. It is important to pick a brand firm that specializes in businesses your size, they will be most equipped to provide you with the services you need at a price your can afford. These firms will help you sort out the answers in determining the brand (see above) and will take these factors and design the brand imagery around them.

Brand / Identity Deliverables include:
•   Logo Development
•   Stationery Design
•   Color & Font Selection
•   Website Design
•   Industry specific media
•   Style / Usage Guide

Step 3: Implementing the Brand
Once you have developed the brand and associated marks it is critical to implement them everywhere possible. Consistent repetition is a key factor in spreading your brand across markets and developing a reputation for your firm.

Some examples of core places to include your brand mark include:

•   Business Cards
•   Letterhead
•   Envelopes
•   Post Cards
•   Invoices
•   Checks
•   Email Signature
•   Signage
•   Website
•   Product Packaging
•   Promotional Materials
•   Sales Materials