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| What do you do? |
| • | “We are a full service interactive advertising
marketing agency catering solely to the entertainment industry.” |
| • | “We market entertainment properties. It
is very difficult because you often only have two weeks to make an impression
on a film, album release or TV series premiere.” |
| • | “I left my internet marketing job at Miramax
because I saw there was a hole that needed to be filled with an agency that understood
this type of strategy.” |
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| About Relationships... |
| • | “It is important to be both liked and
respected.” |
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| What does Deep Focus mean? |
| • | “It is having the foreground and the background
in focus at the same time. Therefore we are not only looking at what the consumer
sees, but what the client sees.” |
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| Tell me about day one... |
| • | “I was terrified.” |
| • | “But I also knew there was not much to
be scared of. I figured if all the mom and pop shops in NYC can own and operate
a business I could do it too.” |
| • | “Early
on it was important that I was in contacts with people who started their own business
and gave me advice.” |
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| Advice . . . |
| • | “Surround yourself with people who know
what they are doing.” |
| • |
“Don’t start a business simply because you believe the timing is right.” |
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| How fast did your company grow? |
| • | “We grew very slowly.” |
| • | “We followed a prudent business approach
in that the work always outpaced the personnel.” |
| • | “We hired only when needed.” |
| • | “We have grown from 2 people to 20 people
with an office in LA in 3 years.” |
| • | “The
idea is not to do the most, but to do it the best.” |
| |
| About Cashflow... |
| • | “It is the most important aspect of your
business.” |
| • | “It
can allow you to do more than you are capable of and prevent you from doing the
things you need to get done.” |
| • | “The
most important thing as an employer is to always pay your employees.” |
| • | “I would recommend to secure a line of
credit for your business earlier on.” |
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| Did you create a business plan? |
| • | “I created one with a line of projections
that was initially designed to be shown to investors.” |
| • | “However, I didn’t want investors
on board.” |
| • | “I
wanted the company to be able to grow by revenue and I also did not want to have
to share in any decision making.” |
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| About Risk... |
| • | “You have to be able to accept the down
side of risk that it will not work out.” |
| • | “Then I would just go out and find another
job.” |
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| Most
Rewarding... |
| • | “Being
able to create a vision and see it through is very rewarding.” |
| • | “There is also a certain amount of financial
independence if the business becomes a success.” |
| • | “There is some
freedom from the bi-weekly pay check.” |
| • | “The
US Government incentives you to own and operate a business.” |
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| Support Services... |
| • | “They are on call.” |
| • | “We have a team of bookkeepers that come
in twice a month.” |
| • | Invaluable
advice: “Make sure the books are 100% accurate.” |
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| Outsourcing... |
| • | “We outsource our lawyers, bookkeepers,
accountants, and HR department.” |
| • | “They
key is you never want anyone sitting around and twittling their thumbs.” |
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| Learning new things... |
| • | “Something new happens every single day
that I never had to deal with before.” |
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| Growing Pains... |
| • | “About 15 to 18 months there comes a time
when things get stressful one way or another.” |
| • | “If you can escape from that point, you
will most likely be successful because you will have optimized your business.” |
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| About New York City... |
| • | “There is no better place to own a business
then in NYC.” |
| • | “The
opportunities that you have at your fingertips are greater than they are anywhere
else.” |
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| Networking...
|
| • | “I network
all the time.” |
| • | “Email
and the phone become your best friends.” |
| • | “I also use publicists to get our name
in the press.” |
| • | "Perception
is almost 100% reality. If people read about us as the experts they pretty much
start to believe it.” |
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