This week, TrueNYC interviews Matt Britton, founder of Mr. Youth. His background represents the classic successful entrepreneur.

He started his first company in 1997 as a senior in college, and quickly made it to Entrepreneur Magazine's 30 hottest entrepreneurs under 30 in 1999. He formed Mr. Youth in 2002 to build custom marketing solutions for companies targeting college students and young adults. His company now has 17 full-time employees and multiple Fortune 500 clients. In his interview, he shares why service companies don't always need financing, the importance of building enterprise value, and why keeping your clients happy will separate you from your competition.