Jerome Chasques and Nicolas Caillens, founded Giftybox almost two years ago while looking for a creative substitution for the common gift certificate.

It is a unique concept that allows the gift receiver to choose one of 12 different types of experiences that are contained within each box. The categories range from going to wine vineyards to taking different types of classes at the 92nd Street Y.

This week, they tell how they got started, share some tips on how to work with small budgets, and explain the importance of getting outside endorsements.