In 1999, Katherine Cohen founded Ivywise, a company focused on assisting students in applying to schools. After previously working in admissions at Yale, she saw that most students who applied did not know how to present themselves well and she knew she could help them.

While working in her apartment the first year, she landed an article in Vogue magazine about her company and received 500 calls the next month. They currently service 200 students per year from nursery school to graduate school. This week, Katherine discusses the development of her company and is candid about important lessons she has learned.