Sergio Fernandez De Cordova and Seth Lippert founded Fuel Outdoor three years ago and began competing in the Out-of-Home outdoor advertising market.

This is a true David and Goliath story as they successfully broke into an industry dominated by giants such as Viacom and Clear Channel. In the first, year they raised seven figures and recently just closed a second round of financing to allow them to build permanent structures in Time Square and expand beyond New York. They began with three locations their first year and now have 55 locations and are still growing. They have brilliant advice on how to start and run a business.