What do you do?
•	“We are a full service interactive advertising marketing agency catering solely to the entertainment industry.”
•	“We market entertainment properties. It is very difficult because you often only have two weeks to make an impression on a film, album release or TV series premiere.”
•	“I left my internet marketing job at Miramax because I saw there was a hole that needed to be filled with an agency that understood this type of strategy.”
About Relationships...
•	“It is important to be both liked and respected.”
What does Deep Focus mean?
•	“It is having the foreground and the background in focus at the same time. Therefore we are not only looking at what the consumer sees, but what the client sees.”
Tell me about day one...
•	“I was terrified.”
•	“But I also knew there was not much to be scared of. I figured if all the mom and pop shops in NYC can own and operate a business I could do it too.”
•	“Early on it was important that I was in contact with people who started their own business and gave me advice.”
Advice . . .
•	“Surround yourself with people who know what they are doing.”
•	“Don’t start a business simply because you believe the timing is right.”
How fast did your company grow?
•	“We grew very slowly.”
•	“We followed a prudent business approach in that the work always outpaced the personnel.”
•	“We hired only when needed.”
•	“We have grown from 2 people to 20 people with an office in LA in 3 years.”
•	“The idea is not to do the most, but to do it the best.”
About Cashflow...
•	“It is the most important aspect of your business.”
•	“It can allow you to do more than you are capable of and prevent you from doing the things you need to get done.”
•	“The most important thing as an employer is to always pay your employees.”
•	“I would recommend to secure a line of credit for your business earlier on.”
Did you create a business plan?
•	“I created one with a line of projections that was initially designed to be shown to investors.”
•	“However, I didn’t want investors on board.”
•	“I wanted the company to be able to grow by revenue and I also did not want to have to share in any decision making.”
About Risk...
•	“You have to be able to accept the down side of risk that it will not work out.”
•	“Then I would just go out and find another job.”
Most Rewarding...
•	“Being able to create a vision and see it through is very rewarding.”
•	“There is also a certain amount of financial independence if the business becomes a success.”
•	“There is some freedom from the bi-weekly pay check.”
•	“The US Government incentives you to own and operate a business.”
Support Services...
•	“They are on call.”
•	“We have a team of bookkeepers that come in twice a month.”
•	Invaluable advice: “Make sure the books are 100% accurate.”
Outsourcing...
•	“We outsource our lawyers, bookkeepers, accountants, and HR department.”
•	“They key is you never want anyone sitting around and twittling their thumbs.”
Learning new things...
•	“Something new happens every single day that I never had to deal with before.”
Growing Pains...
•	“About 15 to 18 months there comes a time when things get stressful one way or another.”
•	“If you can escape from that point, you will most likely be successful because you will have optimized your business.”
About New York City...
•	“There is no better place to own a business then in NYC.”
•	“The opportunities that you have at your fingertips are greater than they are anywhere else.”
Networking...
•	“I network all the time.”
•	“Email and the phone become your best friends.”
•	“I also use publicists to get our name in the press.”
•	"Perception is almost 100% reality. If people read about us as the experts they pretty much start to believe it.”